Google Consent Mode v2
Keep measurement working while you enforce every choice.
A strict banner without Consent Mode v2 tanks your analytics and ad measurement, and marketing wins the argument to loosen it. ConsentX wires Google Consent Mode v2 natively so you enforce every choice and keep modeled measurement, instead of trading one for the other.
Consent updates flow to gtag and GTM across all four v2 signals the moment a visitor decides.
The problem
Turn on a strict banner and your analytics and ad numbers fall off a cliff. Marketing pushes back, and compliance loses the argument.
With ConsentX
Consent Mode v2 keeps Google modeling conversions for users who decline, so you stay compliant and keep useful measurement. Compliance and marketing both win.
How it works
Enable Consent Mode
Turn on GCMv2 in the dashboard. Defaults start denied.
Forward signals
ConsentX pushes consent updates to gtag and GTM as the visitor chooses.
Measure compliantly
Google modeling fills gaps without setting cookies before consent.
A closer look
All four signals, default and update
ConsentX sets the Consent Mode defaults to denied before any tag runs, then sends update events for analytics_storage, ad_storage, ad_user_data and ad_personalization the instant the visitor chooses. This is exactly the signal pattern Google requires for EEA and UK traffic to keep audiences and remarketing.
Because the defaults start denied and update on choice, Google can model conversions for users who decline, so your GA4 and Ads reporting stays useful without setting cookies before consent.
Works with your existing tag stack
ConsentX forwards consent state to both gtag and Google Tag Manager, so your current tags respond correctly without re-architecting. It runs alongside prior-script blocking, so non-Google tags are gated too.
Region rules decide where Consent Mode applies, so EEA and UK visitors get the strict signal flow while opt-out regimes are handled appropriately, all from one configuration.
Capabilities
What you get
- Native GCMv2 default and update signals
- Google Tag Manager forwarding
- Works alongside prior-script blocking
- Keeps GA4 and Ads measurement intact
Built for enterprise
Meets Google's EEA/UK Consent Mode v2 requirement for ads
Preserves modeled conversions and remarketing audiences
Centralized control across many GTM containers and sites
Auditable: consent updates are logged as evidence
Try Google Consent Mode v2 free
Install in minutes. Free plan, no credit card.
Frequently asked questions
Does this replace GTM?+
No, it works with GTM. ConsentX forwards consent signals so your existing tags respond correctly.
Will I lose analytics data?+
Consent Mode lets Google model conversions for users who decline, so you keep useful measurement without pre-consent cookies.
Is Consent Mode v2 required?+
Google requires Consent Mode v2 signals for EEA and UK traffic to keep using audiences and remarketing.